Honduras Brand

This decree establishes 'Marca Honduras' as the official brand of the country to promote its international image in investment, exports, and tourism. It defines an official logo and style manual that all public institutions must use in initiatives representing Honduras, with the aim of improving its competitiveness and economic development.

That it corresponds to the President of the Republic, among other powers, to direct the general policy of the State, to present Honduras, decrees, to issue regulations and resolutions in accordance with the law.

That the President of the Republic is in charge of the supreme direction and coordination of the centralized and decentralized Public Administration, the General Administration of the State, being able to act by himself or in Council of Ministers.

That in accordance with what is established in Article 6, third paragraph of the General Law of Public Administration, the President of the Republic must formulate the necessary initiatives to ensure that plans, policies, projects and programs are fulfilled, for which he must create or modify the strategic management initiatives he deems necessary and, when appropriate, may be assisted by decentralized private law organizations to carry out the objectives of the nation plan and the strategic plans derived therefrom, as well as the continuity of policies, projects and programs that are of mandatory compliance for successive governments.

That in accordance with what is established in Executive Agreement Number 22-DGTC-2014 dated October 23, 2014 and published on October 25, 2014, in the Official Gazette "La Gaceta", the Regulation of the Law for the Promotion and Protection of Investments was established, which provides in Article 76 that the National Investment Council (CNI) in coordination with the Office of Strategy and Communications dependent on the Presidency of the Republic have the responsibility of directing the execution of the National Strategy of Image and Country Brand approved by the Government of the Republic that promotes and positions the name of Honduras in the national and international context as an attractive destination for investment, commerce and tourism and develops a process of renewed national identity that must have a positive impact on the political and social stability of the country, contributing to the creation of a new civic attitude toward the development of Honduras.

That in accordance with Executive Decree Number 22-DGTC-2014 dated October 23, 2014 and published on October 25, 2014, in the Official Gazette "La Gaceta", the Regulation of the Law for the Promotion and Protection of Investments was established, which provides in Article 76 that the National Investment Council (CNI) in coordination with the Office of Strategy and Communications dependent on the Presidency of the Republic have the responsibility of directing the execution of the National Strategy of Image and Country Brand approved by the Government of the Republic that promotes and positions the name of Honduras in the national and international context as an attractive destination for investment, commerce and tourism and develops a process of renewed national identity that must have a positive impact on the political and social stability of the country, contributing to the creation of a new civic attitude toward the development of Honduras.

That in accordance with Executive Decree PCM-066-2014 dated December 19, 2014, and published on December 29, 2014 in the Official Gazette "La Gaceta", it is established in Article 1 "Grant the competence" of the General of Public Administration of the State Department in the Office of Economic Development and Strategy" of the Presidency of the Republic/Office of Communication and Strategy".

That for purposes of a quantitative improvement in the management of the COUNTRY BRAND, it is deemed appropriate to utilize the coordination of the COUNTRY BRAND HONDURAS STRATEGY with the actions developed in the matter of international promotion of investments, exports and tourism.

That in order to improve the competitiveness of the country and its economic development, on March 3, 2015 the launch of the graphic identity competition for Country Brand was held, with the purpose of finding a graphic work of Country Brand, with the purpose of finding a work that, as the winning entry, will represent all public and private initiatives that can promote the country with excellence in matters of investment, exports and tourism.

That as a consequence of the foregoing, on this date, a unique and original graphic identity was obtained through the voting of the citizenry and a high-level qualifying jury, together with its style manual that will represent Honduras in all scenarios that will be held in the coming years to achieve the development objectives of the State.